Social media platforms give you one clickable link. Instagram puts it in your bio. TikTok does the same. That single link slot has to do a lot of work: direct fans to new content, drive product sales, capture email subscribers, promote events, and connect to your other platforms — all at once.
A link-in-bio page solves this by turning that one URL slot into a mini landing page — a mobile-optimised page with a collection of links, so you can point followers anywhere you need them to go.
What is a link-in-bio page?
A link-in-bio page is a simple webpage — typically your name or brand, a photo, and a vertical list of tappable buttons — that you set as the link on your social profiles. When a follower taps "link in bio", they land on this page and choose where to go next.
Instead of changing your profile link every time you publish something new, you update the link-in-bio page. The profile link stays the same; the destinations rotate.
Which platforms need a link-in-bio page?
- Instagram — the only clickable link is in the profile bio. Story link stickers exist but are temporary. Essential for anyone driving traffic from Instagram.
- TikTok — profile bio link available to all accounts. TikTok's young, high-engagement audience makes a fast mobile bio link critical.
- Twitter/X — website field in profile. The bio link functions as a persistent hub for creators who cannot post clickable links in every tweet reliably.
- LinkedIn — profile website link; particularly useful for personal brands linking to a portfolio, newsletter, or booking page.
- YouTube — channel links section. A bio link hub works well for directing subscribers between platforms.
What to include on your link-in-bio page
The best link-in-bio pages are focused and regularly updated. Do not add every possible link — add the ones that matter right now.
Always include
- Your name or brand name and a one-line tagline
- A profile photo or logo for instant recognition
- Three to six priority links with clear, action-oriented labels
Consider adding
- Your most recent blog post or YouTube video (update weekly)
- A current promotion, product launch, or event
- A newsletter sign-up link
- Social profiles for platforms you want more followers on
Avoid
- More than eight links — choice overload kills conversions
- Generic labels like "Click here" — be specific about the destination
- Links that have not been updated in months
How to measure link-in-bio performance
A good link-in-bio tool tells you:
- Total page views — how many people opened your bio page.
- Clicks per link — which button was clicked and how often.
- Click-through rate — the percentage of visitors who clicked at least one link.
- Top referrers — which platform sent the most traffic (Instagram vs TikTok vs Twitter).
Use this data to cut low-performing links and promote the ones people actually click. A link-in-bio page is not a set-and-forget tool. The most effective creators update theirs weekly.
Link-in-bio best practices
- Mobile-first design. Over 90% of bio link traffic is mobile. Test on your phone before going live.
- Match your aesthetic. Use colours and fonts consistent with your brand — visitors land here directly from your profile, so consistency builds trust.
- Lead with your most important link. Many visitors tap only the first link they see. Put your highest-priority destination at the top.
- Rotate links with your posting schedule. Link to the content you are currently promoting, not something from three months ago.
- Use a short URL as your bio link. A short, trackable link like
shortfy.co/yournameshows click data and is more professional-looking than a raw URL.
Create your link-in-bio page
Shortfy's link-in-bio tool is free to start and built into the same account as your URL shortener, so your bio page analytics and short-link analytics live in one dashboard. Create a page in minutes — no design skills needed.