Shortening a URL takes under 30 seconds using any web-based shortener. This guide covers four ways to do it — via the web, on mobile, programmatically via API, and with a custom alias — so you can pick whichever fits your workflow.
Method 1: Web shortener (fastest, no setup)
- Open shortfy.co in any browser.
- Paste your long URL into the input field on the homepage.
- Click Shorten (or press Enter).
- Your short link appears instantly — copy it with the Copy button.
- Share the short link anywhere: email, social, SMS, print.
Method 2: Custom alias (more memorable)
Instead of a random slug like /4kX9m, you can choose a custom alias like/my-event or /shop — ideal for links you will mention in a video, print on a flyer, or share in a bio.
- Sign in to your Shortfy account.
- Paste your URL and expand the Custom alias field.
- Type your preferred alias (letters, numbers, and hyphens only).
- If the alias is available, the link is created immediately.
Method 3: Mobile (iPhone and Android)
- Navigate to the page you want to shorten.
- Tap the address bar and copy the URL.
- Open a new tab and go to
shortfy.co. - Paste the URL and tap Shorten.
- Tap Copy and paste the short link wherever you need it.
Add shortfy.co to your home screen as a bookmark for one-tap access when you shorten links frequently on mobile.
Method 4: API (for developers)
If you need to shorten URLs programmatically — from a script, app, or automation — Shortfy's REST API handles it in a single POST request:
POST https://shortfy.co/api/linksSend { "url": "https://your-long-url.com" } in the request body and receive the short URL in the response. The API is free to use (rate-limited on the free plan). Full documentation at shortfy.co/docs.
Common mistakes to avoid
- Shortening a short link. If you paste an existing short link into a shortener and shorten it again, you create a double redirect — slower and harder to track. Always shorten the original, full URL.
- Reusing one link for every channel. Create separate short links for email, Instagram, and LinkedIn so you can compare performance by channel. A single link shows only totals, not attribution.
- Not testing before sending. Click your short link yourself before including it in an email campaign or printed material. Confirm the redirect lands on the correct destination.
- Forgetting about expiry. If you set a link expiry date, remove or update any references before it expires — broken short links in print or video content cannot be fixed retroactively.
Can you shorten any URL?
Almost any publicly accessible URL can be shortened. Exceptions: URLs blocked by the shortener's spam or malware filter (shorteners screen destinations to prevent abuse), internal network addresses that are not publicly reachable, and already-short URLs (no meaningful gain).
Start shortening
Head to shortfy.co — paste a URL and your short link is ready in seconds. Free, no account required.