Comparison
Shortfy vs Bitly
A straight comparison of two URL shorteners — what you get on the free plan, what analytics look like, and which one fits your use case.
5×
More free links per month (50 vs 10)
Free
API access — Bitly requires a paid plan
$9
vs $29+ for equivalent analytics on Bitly
| Feature | Shortfy | Bitly |
|---|---|---|
| Free links per month | 50 | 10 |
| Click analytics (free) | Basic only | |
| Geo & device analytics | Pro ($9/mo) | Paid plans only |
| Custom aliases | Pro ($9/mo) | Paid plans only |
| Link expiration dates | Pro ($9/mo) | |
| QR code generation | ||
| REST API (free) | ||
| API on paid plans | ||
| Lowest paid plan | $9/mo | ~$8/mo |
| Full analytics plan | $9/mo (Pro) | $29+/mo |
Free plan comparison
Bitly's free plan allows 10 links per month — enough for casual occasional use, but quickly exhausted by anyone sharing links regularly. Shortfy's free plan allows 50 links per month, plus includes click analytics with a 30-day trend chart and full API access. Bitly gates the API behind paid tiers.
Analytics
Both platforms offer click tracking, but the depth differs significantly by plan. Bitly's free tier shows only basic total click counts. Shortfy's free plan includes a 30-day click chart and top referrers. Geo and device breakdowns (country, browser, OS, device type) are available on Shortfy's Pro plan at $9/month — features that require Bitly's higher-priced plans.
Custom aliases
Both platforms require a paid plan for custom URL aliases (vanity slugs). Shortfy's Pro plan at $9/month includes custom aliases. Bitly's equivalent "Core" plan is similarly priced but includes fewer analytics features at that tier.
When Bitly might be the better choice
Bitly has a larger brand recognition and a long track record. If you need enterprise features like SSO, team management, or custom domains at scale, Bitly's higher-tier plans are well-established. For individual users and small teams, the free plan limitations make it harder to justify.